Bring Customers Back with Promotional Customer Loyalty Programs.
According to Inc. Magazine,
“…Every business needs new customers, but don’t ever forget that your easiest and most predictable source of new revenue is right under your nose…”
“… Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one.”
http://www.inc.com/guides/2010/08/get-more-sales-from-existing-customers.html
Today, most people are always looking for a great deal.
This is where a Loyalty Program works to increase sales. A VIP promotion an excellent way to say thanks to your current customers to encourage repeat business. A loyalty programs can also collect valuable contact information that will help build your marketing database. Email marketing is the most effective and lowest cost delivery tool available.
Email marketing can be utilized to increase the number of repeat visits and purchases with a Loyalty Program. Both directly with offers and reminders, and indirectly by developing the relationship of preference for your brand. Making customer loyalty a priority might change the way you look at marketing efforts.
Email newsletters and announcements are most used to establish an audience with some relationships nurturing content. This keeps them keep a larger mind-share with current customers. Popular content is often spread by sharing with the recipients friends and family.
Increasing Customer Loyalty
Current and repeat customers deserve special attention and a Loyalty Program solves this problem. What drives for your audience? You can discover this after sending a few offers to find what resonates best and improve your success.
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