Bad Reviews Suck!
It is much easier to take control of how you are perceived on the internet than react to negative situations afterwards. Ever see a great movie trailer, then choose not see it because of bad reviews? Well the internet is exactly like that. The credibility of your business can be made strong or torn-apart by anyone the same way. You need to encourage new positive reviews, and bury the negative ones. This why monitoring and mediating social platforms is critically important for your business.

Your business already maybe listed without your permission on scores of sites, perhaps over a hundred times on platform such as: Yelp, Google, Twitter, Facebook.

That’s dangerously short-sighted. What you don’t know can hurt your business. The local social sites scrap different public and government sites for your business details to list you, often with incorrect data. Next, anyone can comment on your business on multiple sites. This is why you need to monitor and manage your online reputation. ignorance is dangerous.

Why can’t someone handle his or her own online reputation management?

Of course you can. Sure you could do it yourself. But do you have the time, knowledge, experience, and tools to do it well? For the same reason you hire an electrician, plumber, accountant, or webmaster. Go with your strengths: Do what you do best and make money doing it. Delegate to a professional what you can’t do well.