Would you design a book’s cover before you write the book? Sounds crazy, right? But that’s the how most website are made. A pretty book cover may entice someone to open it. But it’s the written content that keeps people on the pages inside. Poor content drives people to other websites. Design and pictures should only come after the words and information are in hand. This why a planned process approach for web design is so important.
Design is important
The purpose of web design and style are to make a website more readable and memorable. The brand standards of your business (Logo, Colors, Typography) should be instantly recognizable. Pictures and graphics are there to amplify the written content and branding.
What is Website Sprawl, and how to avoid it?
It’s a website that’s hashed together to fill the space within the stock template; an unplanned web design. The mistake most people make is choosing a template design for their new website first. Fill it up with pretty pictures and graphics. We call this “eye candy.” Then fill the remaining space available with information about their business, products, or services.
Website Sprawl can hurt your business because it’s a bad SEO practice.
Helpful and useful information attracts visitors and potential customers. Good content captures people’s interest and keeps them on your website longer. Maybe even bookmarking your pages for continued reference too.
FACT: Google doesn’t care how your website looks.
People will quickly bounce away from websites that don’t have what they are searching for. Most people are searching for words, not pictures. Even Google Bots will skip past web pages without enough written content to index for search. Google can’t index the intent of pictures.
A great procedure will get your website created on in the best methodical way, on track, and on schedule. LikeCatcher has the established the best process to plan and develop your business’s new or updated website.
Phase One: 5 steps to GATHER OUR INTELLIGENCE
Step 1: Authoring the best content is the first step in creating a website. LikeCatcher can interview your critical staff to uncover your businesses history, culture, voice & style, your place in the community, and value added proposition that sets you apart from your competition. Then write human readable appropriate content for all the pages for your website.
Step 2: Do the research for SEO. Discover who your competition online is and how to rank higher than them. What keywords are your competitors using successfully, or failing with. What appropriate keywords and phrases are people searching for that can lead them to your website content.
Step 3: Rewrite the content for a happy mix of human readability and ability for bot from search engine to index your content.
Step 4: Gather the photography and graphics to amplify the written content. At the beginning of your project, we may provide you with a Content Guide to assist you in the process of collecting your current assets, such as the logos, graphics, and photography needed to create your new website. The Content Guide can clearly frame the outline design for the pages to be created.
LikeCatcher can professionally capture your business in video and photograph of your business, or curate the best low cost stock images, at your request.
Step 5: Prepare the Design Brief. The Design Brief help defines the colors and design style you prefer for your new website. This will be used in Phase Two.
Phase One concludes when we hold in full the assembled content for the website, including the completed Content Guide, Design Brief and all assets (logos, photos, videos, etc.) that will be used on the website. It’s kind of like painting a house. Most of the time spent is in preparation. Not the painting. This is what separates successful business websites from messy websites that sprawl out of control.
Phase 2: CONCEPT
LikeCatcher will produce a targeted Design Concept to effectively reach your audience. Our Design Brief guides us with the information and assets you had provided. We will work with you to adjust the design concept until you are satisfied. Phase Two concludes when you approve the design concept for your website.
Phase 3: DEVELOPMENT
Your Design Concept layout approved in Phase Two is converted into a custom WordPress website, pages are built and functionality is added. Phase Three concludes when we complete the website and submit it to you for review.
Phase 4: REVISIONS
You review the website for design and content and create a list of revisions that need to be made. Revisions are minor updates and changes to existing content. A Change Budget maybe used for change requests beyond the original project scope. Phase Four concludes when you approve the requested revisions and the final payment is received.
Phase 5: LAUNCH
We will publish your website so that it is viewable on your domain name.
Most website developers and web designers
are NOT experienced graphic designers.
FEW expert graphic designers are also web coders.
We are BOTH a website developer and a graphic designer.
The very definition of a unicorn website builder.