Social Media Marketing
Social media platforms are points of light for people to discover your business. To engage with prospective and existing customers so they want to learn more. Click through to your website for the granular details. Make first contact to begin a profitable relationship. People identify with your company and relate to your business’s brand, products, and services when they engage with your social presence online.
Social media marketing is perfect for inbound marketing!
“Compared with outbound marketing, inbound reverses the relationship between company and customer: while outbound marketing pushes the product through various channels, inbound marketing creates awareness, attracts new customers with channels like blogs, social media, etc.”Wikiwand
Which social media should you use?
That depends on where your customers are socializing online. For example, an 18-year old girl usually doesn’t socialize where her 40-year old Dad does! Business-to-business people gravitate to LinkedIn more than FaceBook. But everyone uses YouTube! LikeCatcher can help guide you to the platforms with the greatest potential to reach your sales prospects.
We specialize in creating a presence on social media platforms that reflect your company’s branded look and feel so you are instantly recognized everywhere . Be it in print or online. Your social media strategy may include platforms such as (but not limited to): FaceBook, Google, Twitter, YouTube, Pinterest, Instagram, and others.
Useful content is the most important thing. The 80/20 rules applies here. 80% of your content should be useful and interesting. No more than 20% of your content should be sales related. Done well your message can spread from user to user when it resonates. It resonates because it appears to come from a trusted — third-party source, a weak-tie, and not your company directly.
There are two kinds of relationships people can have. Close real relationships like with your family and friends; the people you face in-real-life (IRL), in person. Then there are the weak relationships, or weak-ties. Weak-ties are the online relationships with people you may, or may not, have met. Weak-ties are also known as weak-links.
In general, people trust advice from their weak-ties more than their real friends, family, and peers. You can ask 100 online friends if you should buy those shoes in one click. That’s instant gratification to help you make decisions. Some may call this crowdsourcing.
There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances — not our friends — are our greatest source of new ideas and information. The Internet lets us exploit the power of these kinds of distant connections with marvelous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world. But weak ties seldom lead to high-risk activism.©THE NEW YORKER 2010
Your business marketing challenge is to tap into these social media communities. Get them talking about your products and services. Convert them into fans and get them to buy! Then get them to motivate their friends to buy too! Without trying to sell directly.