Online social media relationships can be strong or weak. There is a big difference in this distinction…
As in real life relationships, and social media relationships, there are really two kinds of relationships people can have…
Close real relationships like with your family and friends; the people you have to face in person. Then there are the weak relationships, or “weak-links.” Weak-links are the online social media relationships with people you may never meet. It’s like scores of “digital pen-pals” called “Friends.”
Your business marketing challenge is to tap into these interconnected communities. Get them talking about your products and services. Convert them into fans and get them to buy! Then get them to motivate their friends to buy too!