Joel Lukacher

Your website is boastful & boring. Do you know what your readers want? Is your website about useful content?

Joel Lukacher · February 26, 2014 · Leave a Comment

Your website is boring & boastful!

Stop beating on your chest!

Why? Because it reads like a Low Land Gorilla thumping his chest! As if to say ” …I’m the best. Buy from me! Because I’m the best!… This is the pit most small business owners fall into. Sure that’s just how the they feel, It strokes their ego. But in truth, nobody cares but them! Why…
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People are looking online for answers to their problems, pains, fears, & desires.

People surf the internet because they are looking for information, education, tools to help them, and of course shopping.[/box]

If your home page begins with any of the 10 most overused phrases your website is boring; a boastful bore of a website!

Our aim is to…
Our business was created to…
At XYZ, we are proud of the…
Our Mission is to…
We are a highly sought after…
At XYZ, we are a firm dedicated to meeting your needs…
Our goal, at the Offices of XYZ, is to…
XYZ is focused on providing high-quality…
We are proud of our reputation…
We are the premier resource for…

What can you do if your website is boring &/or boastful?

Ask yourself… what does my target audience want to know about, learn about, or explore? Be relevant! Write about what you know and research what you don’t. Be credible and accountable because you may need to respond to questions from your readers. And of course, relate your content to your business or industry. Be sure your website is about your business or industry. Don’t publish stories about shoes if you sell ball bearings.

[teaser img=”]I like to work with the 4-step infomercial formula:

Identify a problem. (Create an emotional response of fear or pain)
Demonstrate why its a problem. (Why this causes you emotional distress)
Propose a solution to the problem. (An escape route)
Offer a product or service that removes the problem from your life. (So you can be happy)[/teaser]

And lastly, check your spelling, and don’t trust your computer to spell the wrong word corrrrrectly.

Technology and popular culture

Joel Lukacher · February 28, 2014 · Leave a Comment

Use to be our popular culture required everyone to have a beeper. When was the last time you saw a beeper?

There’s a reason, our popular culture has advanced. Our popular culture and it’s technology are one and the same. Today, it’s the smart phones and tablets, such as of Apple’s iPhone, Google’s Android, that rule. People want instant information everywhere.

Do you know how people perceive your business online?

Many businesses still use the same tactics they always used to trick search engine for that top position and their online reputation with diminishing returns. Why? Because they didn’t know changes came and they “missed the bus.” Online popular culture changed.

Perception is more important than reality;
This is an unfortunate truth.

Your Website, Email, Social Media, & Local Review sites, levels the playing field between big companies and small business. A tiny business. Your business can look larger than life online: Professional, credible, trustworthy, and likeable. Blending in with some popular culture can help too.

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• Professional

• Credible

• Trustworthy

• Likeable

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It is much easier to take control of how you are perceived on the internet than react to negative situations after they happen online.

The Google Crackdown

Google has been aggressively going after plagiarized content and spammy links. Google is handing out warnings and penalizing sites that don’t more strictly adhere to their policies and guidelines for quality sites. If your website and social media has employed questionable tactics in the past, it’s time to work differently and avoid costly penalties.

Social Media for Business

Only a few years ago, a business could ignore the social media. Such as, Facebook, Twitter, YouTube. But not today! Did you know the fastest growing demographic for Facebook is the 55-plus crowd? Social media needs to be a part of your business marketing. Today, Google, Bing, and Yahoo search is relying on social signals to determine page rank. Your company needs to use social media for organic SEO.

The Rise of Mobile

Today, most people are using smart phones and tablets to serf the internet. Mobile is a big part of our popular culture. A great number of people are actively creating reviews on the fly when visiting restaurants, retail stores, services, and events. Both positive and negative reviews. Your business needs to be more vigilant about monitoring online reviews affecting searches for your brand. It necessary for your business to get on the bandwagon with mobile local social platforms too.

Out of control

Take control of your reputation online now, and it won’t come back to haunt you in the future. Social media is a way of life and is finds its way into all aspects of our lives. You can either decide to proactive control it, or allow it control your business. A company out of control is a terrible thing!

Social Media Relationships

Joel Lukacher · February 20, 2014 · Leave a Comment

Online social media relationships can be strong or weak. There is a big difference in this distinction…

As in real life relationships, and social media relationships, there are really two kinds of relationships people can have…

Close real relationships like with your family and friends; the people you have to face in person. Then there are the weak relationships, or “weak-links.” Weak-links are the online social media relationships with people you may never meet. It’s like scores of “digital pen-pals” called “Friends.”

In general, people trust advice from their weak-links more than their real friends, family, and peers. You can ask 100 online friends if you should buy “those shoes” in one click. That’s instant gratification to help you make decisions. This type of social media relationships is using “crowd sourcing.”

Social networks are communities of people; people who may share a common interest or just the same Social media relationships, or friends.

In Facebook they’re called “Friends.” In Twitter they’re called “Followers.” In LinkedIn they’re called “Connections.” What ever you call them they’re your personal community of weak-links. When these communities are interconnected between several online sites it’s called “a Social Network.”

Your business marketing challenge is to tap into these interconnected communities. Get them talking about your products and services. Convert them into fans and get them to buy! Then get them to motivate their friends to buy too!

Facebook scam, I got hacked by an imposter

Joel Lukacher · May 5, 2014 · 24 Comments

UPDATE… click to read new development

A “FAKE me” conned my friends with a Facebook scam

I’m not kidding. Really me. And I’m a professional. You’d think I would have known better. I had not kept up with the privacy setting on my own personal Facebook page and a Facebook scam crook took advantage of my account. Lucky for me that my friend are very smart.

[sociable icon=”facebook”][box background=”#cccccc”]Joel Lukacher EVERYONE…change your privacy settings to all your friends identities to kept them private. Mine was set to public. That’s how the hacker found you as my friend. DO IT NOW![/box]

[box background=”#fbffba”]It is embarrassing and a hassle to deal with all your pissed off friends after you are impersonated in a Facebook scam. Don’t let your Facebook Friends get scammed by a hacker impersonating as you. You can prevent this from happening.[/box]

Read the whole story to learn how to easily protect yourself and your friends.

It started about 7:00 PM on a Monday night. My daughter was first to notice that I suddenly had 2 Facebook accounts. The bogus account already scammed 13 of my friends into “Friending” the fake page of my impersonator. I immediately reported the abusive fake Facebook scam page of me to Facebook. By 7:20 PM, I was getting messages and phone calls from a dozen or so of my friends. They wanted to tell me of the weird and unusual messages “…I had just sent them.” What an embarrassment and hassle! It really killed my evening.

First off, let me say there is no Facebook department of compensation!

The latest Facebook scam:

A crook is capturing your list of friends.
Then they copy your profile and cover image.
With this they make a new Facebook page that looks like yours.
Now the crook messages all your friends and asks them to like their fake Facebook page of yours.
Once a victim likes the fake page they begin a conversation to con your friends with their Facebook scam of easy money.

They message begin with:

A question about your family (of which they have no idea).
Then the crook tells you that he’s so happy with the money he getting from the Facebook Dept of Compensation (that does not exist.)
The crook works to get you to click on a link.

The following is the real dialog from one of my friends (the crook misspelled my name; so many typos):

Joel Lulacher: Hello how’re you doing and how’s family there, Hope everything is at your end?

Michael: Doing great out on vacation with the family in Cape Hateras.. I hope you are well.

Joel Lulacher: Am doing pretty good and extremely happy for my life Cuz facebook department of compensation has really change my life for Good.i’ve got a pleasant and awesome news to share with you.Guess what?

Michael: What?

Joel Lulacher: I was just wondering if you heard about the program that was imposed and authorized by Facebook (CEO MARK ZUCKERBEG),in regards for humanity support,poverty eradication and Support Facebook User’s..have you?

Michael: Imposed and authorized sounds pretty ominous. Can’t say I read anything about it.

Joel Lulacher: Oh i thought you’ll have heard about it. They are helping and supporting the above age range of 18-79years with free bonus money. Well, I am so excited because i am one of the lucky winner to win a sum of $150,000.00 cash from Facebook department of compensation. Have you gotten yours Yet?

Michael: No, this sound like one of those scams.

Joel Lulacher: I want you to know that this is real and legit and also covered by the government

Joel Lulacher: I’m very serious and am not pulling your legs.

Joel Lulacher: Now this really has no reality to it. Covered by the government is purely a fictional concept.

Michael: You are not who you picture yourself as.

Joel Lulacher: That is what they told me and i got my winnings delivered to me in real at my doorstep and i want you to know that i didnt believe it until i got it delivered to me

Joel Lulacher: https://www.facebook.com/profile.php?id=100008279085300 {see image of FAKE profile below} just click on the link and send him a friend request Let me know when you’ve done that

Michael is a smart guy. He recognized from the start this was not really me, but an imposter trying to rip him off! Thanks Mike for the transcript.

FAKE Facebook Profile

What should you do if you get… a Facebook message to friend someone you already have as a friend?

Here’s how… Block the crook and report them as abuse.

Click the 3-dots to the right of the title Message inside of the cover photo at the top right of the page.
Click the work Report/Block…
Click the radio button to the left of Submit a Report, and Report XXX account ,and then Confirm Button.
Then complete the abuse report.

MORE CONVERSATIONS:

Bruce: Joel I think you have been spammed. Check your Facebook account for a duplicate name of yourself.

Me: Yes. I just found it too. Someone has created a fake account in my name. my account has a middle initial “M” now. Beware of imposters!

Bruce: I started chatting with guy and then he kept asking me about if I wanted to know how he was making money from Facebook Dept of Compensation. I told him we can meet for lunch. He didn’t reply. I then figured out it wasn’t you so I blocked the name. I usually don’t fall for spam but it has been a long day. I didn’t give him any personal info.

Me: Unbelievable!!!

Bruce: Makes you wonder how he got your info.

Me: He copied my real profile & cover photos and made a similar page.

Bruce: That’s what I thought. Oh well…

PREVENTION

How to make your friends list private in 4-easy steps: By default your list of friends are public – for all the world to see.

Step 1 — STEP 1 – Click the “Friends” tab.

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Step 4 — STEP 4 – Change your Friends Privacy settings from Public to Private.

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UPDATE

The spammer is now sending TEXT MESSAGE spam to friends phones. See the transcript of 13 messages sent to me. The 13 parts were sent out of order, and missing some parts. Notice all the typos:

(part 1/13) My name is David.s.Anderson I work for the Department of Compensation and Urban
(part 2/13) united nations in conjunction with federal government. Let me start by explaining in full details on how to get the grants and what Development (CUD). This progrmmed was introduce by (part 3/13)MISSING
(part 4/13) entitled for to help yourself make it through tough economic conditions. You can use government grant money to pay your (part 5/13) bills,college, school, medical expenses, business, business costs, or even personal use.
?Back in 2009, the government made (part 6/13)MISSING (part 7/13) funding programs: There is absolutely no limit as to the number of grants you can apply for. The truth is, many people aren’t even (part 8/13) aware that government grants exist
! The government does not knock on your door to offer you free money
? No credit checks required
?
(part 9/13) No need for co-signers
? You may be eligible even with bad credit or bankruptcy
? You never have to pay back government grants
?We (part 10/13) Are United Power To Success and Focus Facebook User’s, Supported and Approved By United State Of America Government. Congratulation!, (part 11/13)MISSING (part 12/13) claim. Kindly let me know once you’re ready to claim your Winning Money. Await your quick response.
Best
(part 13/13) Reagards,
David.S.Anderson
Agent.

Remember David Anderson’s FAKE Facebook page above? Check a person’s Facebook profile page before you Friend them. As I said previously… Don’t friend FAKERS!

Buy a drone? Better yet… build one! I’ll teach you how.

Joel Lukacher · January 21, 2018 · Leave a Comment

Why buy a drone? I have a better idea.

LikeCatcher has joined the Sport Drone Revolution. It’s been a year in development, now a reality. QuadCopter Coach is now live! I’ll teach you how to build a FPV drone (quadcopter). So don’t buy a drone, build one. Have fun with us. You’ll probably make friends along the way, and learn something new too!

I’ve combined all my internet, and video skills with my passion for drones (quadcopters) hobby. Finally there is a place to Learn how to build a FPV Drone in about a day, with my…

“Beginners guide to
building your own drone”

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Enjoy the fastest growing sport on the planet.
Racing or freestyle ♥ Building or flying.
It’s a ton of fun!

[/box]

No experience necessary.
This is the Beginners Drone Building Course. Where students are transformed from a newbie to an experienced drone builder and pilot. I really want everyone to enjoy the fastest growing sport on the planet. Building or flying, Racing or freestyle. Drones are ton of fun!

Easily build your 1st drone in about a day.
Follow along with me as we build together. Your guided tour through 22 sections of 61 professional videos & a few helpful handouts. Want more? Over 200 pages of optional content & PDF’s. Online support & maybe live chats too!

There has never been anything like this before! Not even on YouTube.

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BUILD A DRONE THAT’S PERFECT FOR YOU:
If you always wanted to build your own FPV drone, but were intimidated by all the YouTube video tutorials, this course is for you.

[/box] Let me tell you why I say, “Buy a drone? Better yet… I’ll teach you how to build a quadcopter.”
Follow along with me as we build our first FPV drone together, in small steps, clearly and simply. Learning the how and why as we go. Videos, pictures, written instructions, online support, and live group video chat too. We even take our first flights together.

Easily build your 1st drone in a day. Don’t buy a drone

Most of all, your guided tour has everything you need.
You get 83 sections of 61 professional videos & a few helpful handouts. Over 4-hours of video instruction.

Want more?
Over 200 pages of optional content & PDF’s. Online support & live group chats too! Follow along with me as we build together.

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Our exclusive 5-System Group Teaching Method makes learning so easy, and it’s only available here!There has never been anything like this before.
Not even on YouTube!

[/box]

90-DAY MONEY BACK GUARANTEE

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There really is no reason to buy a drone because it’s more fun to build one, and you will probably learn something new too!

[/box]

Joel Lukacher

Your website is boring & boastful!

Stop beating on your chest!

People are looking online for answers to their problems, pains, fears, & desires.

People surf the internet because they are looking for information, education, tools to help them, and of course shopping.[/box]

What can you do if your website is boring &/or boastful?

And lastly, check your spelling, and don’t trust your computer to spell the wrong word corrrrrectly.

<img class="wp-image-212 alignleft" style="font-size: 14px; line-height: 1.5em; margin-left: 12px; margin-right: 12px;" alt="Popular Culture Beeper" src="https://likecatcher.com/wp-content/uploads/2013/12/beeper.png" width="96" height="140" align="left">

Use to be our popular culture required everyone to have a beeper. When was the last time you saw a beeper?

Do you know how people perceive your business online?

Perception is more important than reality; This is an unfortunate truth.

It is much easier to take control of how you are perceived on the internet than react to negative situations after they happen online.

The Google Crackdown

Social Media for Business

The Rise of Mobile

Out of control

As in real life relationships, and social media relationships, there are really two kinds of relationships people can have…

A “FAKE me” conned my friends with a Facebook scam

<img class="alignright wp-image-2502 size-full" src="https://likecatcher.com/wp-content/uploads/2014/05/Online-Crook.jpg" alt="Facebook Scam" width="250" height="166">The latest Facebook scam:

They message begin with:

The following is the real dialog from one of my friends (the crook misspelled my name; so many typos):

What should you do if you get… a Facebook message to friend someone you already have as a friend?

Here’s how… Block the crook and report them as abuse.

PREVENTION

UPDATE

Why buy a drone? I have a better idea.

“Beginners guide to building your own drone”

Enjoy the fastest growing sport on the planet. Racing or freestyle ♥ Building or flying. It’s a ton of fun!

Easily build your 1st drone in a day. Don’t buy a drone

90-DAY MONEY BACK GUARANTEE <img class="aligncenter" src="https://www.filepicker.io/api/file/WqT0VFipSZKDXqJ5RtX6" alt="buy a drone" width="102" height="105">

There really is no reason to buy a drone because it’s more fun to build one, and you will probably learn something new too!

Perception is more important than reality;
This is an unfortunate truth.

The latest Facebook scam:

“Beginners guide to
building your own drone”

Enjoy the fastest growing sport on the planet.
Racing or freestyle ♥ Building or flying.
It’s a ton of fun!

90-DAY MONEY BACK GUARANTEE